Social Media and Creative Content Specialist
My main role with the Kinder Institute on Constitutional Democracy was to develop their social presence. By identifying its unique needs, its social media and outreach weaknesses and its long-term goals, I developed a comprehensive campaign to create digital content and events to increase its engagement using a monthly content creation calendar, particularly for their Instagram account. I planned, shot, edited and created post copy for its Instagram and Facebook accounts. What it all came down to was effectively enabling collaboration with the Kinder Institute to share its stories with the world.
